Copy Roast & Variants

Your copy isn't bad.
It's just not converting.

A full copy audit, 10+ headline ideas, CTA improvements, and a blueprint for your page’s messaging. Done by a 10-year copy pro.

A full copy audit, 10+ headline ideas, CTA improvements, and a blueprint for your page’s messaging. By a 10-year copy pro.

Get your copy roasted — $399

But when people hit your site, they don't convert. Or not at the rate you know they should.

You've got the traffic. The product works. The design looks sharp.

You've got the traffic. The product works. The design looks sharp.

That's not a design problem. It's not a button color problem.

That's a copy problem.

That's not a design problem. It's not a button color problem.

That's a copy problem.

Copy roasts are for SaaS and agencies who:

Have existing trafic

Have existing trafic

Track conversions, but don't see results

Track conversions, but don't see results

Need copy help

Need copy help

In 48 hours or less, you get…

In 48 hours or less, you get…

A detailed roast focused purely on your page's copy

Recommendations, variations, advice, what to do, what to remove. All delivered in a clean Notion doc with a short walkthrough video.

Order My Roast

Order My Roast

10 actual H1 variants to test

5 clear and 5 clever, written by a 10-year pro and ready to A/B test ASAP.

Current messaging rundown

I'll identify what's working, what's not, and the points you should cover.

Page flow recommendations

I'll show section-by-section how your current copy flows, and what to change.

Positioning fixes

If your positioning isn't clear on page, I'll give you ideas on fixing that.

New page blueprint

I won't overhaul the page, but I will show you the ideal flow for your page.

Loom walkthrough

For the visual learners, I will walk through my findings via screenshare.

This works because copy is the part almost everyone skips

They tweak design. They move buttons. They add social proof.
But they never deeply audit the words doing all the heavy lifting.

This is a pure copy audit, built to improve your clarity, resonance, and conversions fast.

Most clients use this to:

A/B test headline variants that finally beat the control

A/B test headline variants that finally beat the control

Clean up bloated messaging that confuses readers

Clean up bloated messaging that confuses readers

Identify missing sections that move the needle

Identify missing sections that move the needle

Rewrite their hero section to actually sell

Rewrite their hero section to actually sell

10+ years increasing conversions for SaaS and Agencies

Excited to publish and start driving conversions!


You have been very easy to work with Blake, a rarity in the business world. You deliver on time and response time is very prompt.

Maxim

Founder of Webvar

I spent 6 straight hours last night updating my website. Thanks for the copy help!

Tyler

Consultant at Dev3lop

Blake is the best. He actually makes it difficult to want to work with anybody else.

Stephanie

Founder at Asterworks

The process is simple and speedy

1

Order your roast

Order your roast

Any of the buttons on this page should take you where you want to go.


Any of the buttons on this page should take you where you want to go.


Any of the buttons on this page should take you where you want to go.


Any of the buttons on this page should take you where you want to go.


Order My Roast

Order My Roast

2

Share any details

Share any details

I'll need your page URL, notes on your ideal customer, and any metrics on current traffic and conversions you may have.

I'll need your page URL, notes on your ideal customer, and any metrics on current traffic and conversions you may have.

I'll need your page URL, notes on your ideal customer, and any metrics on current traffic and conversions you may have.

I'll need your page URL, notes on your ideal customer, and any metrics on current traffic and conversions you may have.

3

Wait 48 hours

Wait 48 hours

Your full audit plus H1 variants, messaging help, copy flow report, and more will be shared via email. All delivered in a simple Notion doc with a Loom video walkthrough attached.

Your full audit plus H1 variants, messaging help, copy flow report, and more will be shared via email. All delivered in a simple Notion doc with a Loom video walkthrough attached.

Your full audit plus H1 variants, messaging help, copy flow report, and more will be shared via email. All delivered in a simple Notion doc with a Loom video walkthrough attached.

Your full audit plus H1 variants, messaging help, copy flow report, and more will be shared via email. All delivered in a simple Notion doc with a Loom video walkthrough attached.

I'm Blake, your roaster and writer

Every single project runs end-to-end through me. No contractors, no AI even if you can believe it!

Me staring at thousands of words on a screen daily

Ask about the team?

I'm the only one here 😎

You may know me as the former CMO at Copy.ai.

But years before that, I learned how to write copy, build an audience, and increase conversions on my website/funnel.

I've audited over 600 websites for clients, tested countless ideas, and figured out what predictably works to generate as many conversions as possible on SaaS websites.

I've written for clients like Samsung, Betterment, TripAdvisorUK, Athena, VEED, Morning Brew, and a lot more.

Order My Roast

Order My Roast

Need more copy help than just the audit? Maybe a bunch of landing pages, email sequences, ads, etc?

Book a 1:1 call with Blake

Book a 1:1 call with Blake

© 2025

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Created by @heyblake